Social Media Monitoring for Computer Games Industry

Social Media Monitoring for Computer Games Industry

Notes captured at very high speed during this pretty high speed presentation from Giles Palmer of Brandwatch at Internet World Expo.

Giles was showing how the launch of computer games has become an increasingly measured and social-media driven endeavour, as online buzz now has a huge impact on sales, so much so that he suggests 1st week game sales can be predicted by the amount of online conversation occurring months in advance!