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Mind Mapping for Key Account Planning

Date:: 04 December 2019 |
Duration:: 60 mins
PRO Content
A key account plan is essential to identify opportunities, improve client relationships, grow revenue, create value and reduce risk. A key account plan is your compass. It’s the map that shows where your client is today, where they want to be tomorrow – and how you’re going to get there. But the reality is most of us are too busy in the daily grind to give account planning the attention it deserves. In this webinar Warwick will show a simple 7-step process using mind maps to create key account plans that make an impact.
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Speaker:

Warwick Brown
Warwick Brown has led business development and account management teams in Australia and Europe for more than 15 years and worked with some of the world's most prestigious firms, including Merck & Co, Deutsche Bank, McKinsey & Company and Vodafone. As the founder at Account Manager Tips, his mission is to help organisations leverage the power of key account management to accelerate client retention and revenue.

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