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Planning a Big Book using Mind Maps

Date:: 31 August 2023 | 11:15-12::15 (EST)
Duration: 53 mins
PRO Content
In planning and creating their big coffee table book "Competitive Space - How to Strategically Outsmart your Competition", Mark and Neil used mind mapping extensively to enable their ambitious project. During this panel session they discuss when and how they used mind mapping and share examples and templates. Featuring MindManager.
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Speaker:

Neil Cumming & Mark Edwards
The two Outsmart founders have decades of experience in both the software and marketing sectors and offer single-minded focus on B2B Software Marketing Strategy. They are obsessed with enabling hearts and minds via innovative visual communication. They use tried and tested techniques and visual approaches to create compelling stories and communication that make clients feel comfortable, like sitting in a warm favourite chair. They reduce the noise and turn up the signal in marketing. Their Competitive Space framework is an evolutionary leap forward for software marketing. It will positively impact every facet of an organisation. Once completed YOUR “Competitive Space” will sit in the genes of your business and the minds of your employees so that they can speak the truth with cohesion and alignment.

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