Brand Alchemy P8 - The New Marketing Mix - MindManager version

Almost identical to the iMindMap I posted - but here for MindManager users. In the 20th Century, the Marketing Mix focused on four Ps: Product, Price, Place and Promotion. As the Information Age gained pace, the intangible factors became increasingly important until in the 21st Century, the Process, Physical Environment and People became key ways to create cutting-edge solutions to your clients' needs. I have added the 8th P, Passion - the fuel that creates the future. This is a ThinkMap to get you planning! Do share with me your thoughts please. The notes on each branch will give your thinking much support.