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Empathy map from the book "Business Model Generation" by Alexander Osterwalder

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Added: 2013-10-26
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rbonnard
Created with: MindManager
Empathy map is really simple customer profiler helps you go beyond a customer's demographic characteristics and develop a better understanding of environment, behaviors, concerns, and aspirations. Doing so allow you to devise a stronger business model, because a customer profile guides the de...
Empathy map is really simple customer profiler helps you go beyond a customer's demographic characteristics and develop a better understanding of environment, behaviors, concerns, and aspirations. Doing so allow you to devise a stronger business model, because a customer profile guides the design of better value propositions, more convenient ways to reach customers, and more appropriate Customer Relationship.
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