4D BRAND-Tomas Gad

4D BRAND-Tomas Gad

-D Branding offers a revolutionary four-dimensional model for understanding brand strengths and weaknesses., It can just as easily be used to create a new brand or analyze the strategic options for established brands., The model enables companies to create their own unique 'brand code' or 'mindspace'., The brand code represents an organization's unique corporate DNA , which can be used to drive every aspect of the business - from product innovation to recruitment.