For Better Content Marketing, Read Kristina Halvorson and Melissa Rach's Con…

For Better Content Marketing, Read Kristina Halvorson and Melissa Rach's Con…

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MindManager Map added Fri, Jun 6, 2014
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For Better Content Marketing, Read Kristina Halvorson and Melissa Rach's Con…

Better results from your content marketing requires better content, and Content Strategy for the Web, 2nd edition, offers the ideas, case studies, and tips you need.
Content Strategy for the Web is the latest version of Kristina Halvorson and Melissa Rach's guide to planning, creating, and presenting online content.
You can learn more about Content Strategy for the Web at the book's website,
Kristina Halvorson is the CEO and founder of www.BrainTraffic, a world-renowned content strategy consultancy. Kristina also produces Confab Events around the world.
Melissa Rach is co-founder of Dialog Studios—a consultancy devoted to solving messy content problems. She also writes a regular column for Contents magazine.
Content Strategy for the Web's strength is that it focuses exclusively on a content--which often is just one of many chapters in other books.
Because of its tight focus, Content Strategy for the Web complements the other, frequently broader- based, content marketing books.
By focusing exclusively on the thinking, processes, and tasks involved in creating a meaningful and sustainable content strategy.
The second edition differs from the first by devoting more space to the processes and tools used for research, development, and implementation phases of content strategy. It also contains recent case studies examining the impact of content strategy on both large and small organizations.
There is also a candid discussion of the roadblocks you may encounter and the way content strategy continues to evolve.
If you're a Mindjet MindManager user, you can download the map of Content Strategy for the Web and use it to take notes while reading the book.


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