Rethink Your Content | Jay Baer's Youtility, Why Smart Marketing is About HE…

Rethink Your Content | Jay Baer's Youtility, Why Smart Marketing is About HE…

This mind map was made with MindManager. Visit MindManager

MindManager Map added Mon, Nov 11, 2013
via web

Rethink Your Content | Jay Baer's Youtility, Why Smart Marketing is About HE…

Jay Baer's Youtility provides a fresh perspective on the changes in marketing perspective that have transformed the way successful businesses and organize, large and small, have adopted to the content marketing and social media world.

Youtility is filled with case studies and examples of businesses and organizations large and small that have prospered by adopting a "help not hype" approach to their marketing content.

In Part 1, Jay Baer shows how the previous emphasis on top-of-mind awareness has been replaced by frame-of-mind awareness and friend-of-mine awareness. As Jay points out, your competition only is not just your competitors, it's also market's friends and family who are attracting your market's scarce time resources.

In Part 2, Jay addresses the change from a world where the media determined whether or not your message would be found, to a self-serve world where your prospects routinely search on Google looking for information to solve their problems and satisfy their needs.

In addition, your credibility as a business owner is often not as trusted as information provided by your clients and customers who routinely submit reviews, and immediately share their satisfaction or dissatisfaction on social media sites.

The third section is devoted to implementation, with 6 blueprints to create youtility. This section, by itself, would have been enough to justify Youtility's purchase. Topics include tips and examples for identifying customer needs, marketing your marketing, and suggestions for making Youtility a process, not a project.

If your goal is to market your business using the latest content marketing and social media techniques, you'll want to own Jay Baer's Youtility.
Created using: MindManager
Category: Library > Parent > Child
Copyright & licencing: No Rights Reserved.
To the extent possible under law, the owner of this work has waived all copyright and related or neighboring rights to it.


Please login to post comments

Related Mind Maps:

Share this mind map


To open this mind map, you`ll need Visit Website or compatible mind mapping software installed.

Need help? Please contact us


Another free MindManager Books Mind Map shared on Biggerplate! Register FREE to download thousands of mind map templates and examples!

View more MindManager templates.

Need custom mind map templates for your business? Learn more

Sign up FREE

Register FREE to download this map.

Already registered? Login.

Biggerplate logo

Go Further with Mind Mapping: Upgrade to Biggerplate Plus!

Software Courses
250+ Premium Videos
Live Virtual Events
Software Discounts
View Details

Upcoming Webinars:

SWOT Mapping with MindManager
SWOT Mapping with MindManager
Learn to conduct a comprehensive SWOT review for your company using a single MindManager mind map! …
Speaker: Liam Hughes
Date 10 July 2024
PESTLE Mapping with Xmind
PESTLE Mapping with Xmind
Join this live virtual webinar to see how a simple PESTLE template for Xmind can help you build out …
Speaker: Liam Hughes
Date 17 July 2024
Biggerplate Certified

Validate your mind mapping software skills with Biggerplate Certification!

Learn more
Copyright 2008 - 2024 Ltd. All rights reserved.