Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Uncommon Service: How to Win by Putting Customers at the Core of Your Business
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Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In Uncommon Service, Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.
Created using: MindManager
Located in: Library > Business > Strategy
Copyright & licencing: ©2013 Bonnard Reynald. All Rights Reserved.

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