Empathy map from the book "Business Model Generation" by Alexander Ost…

Empathy map from the book "Business Model Generation" by Alexander Ost…

Empathy map is really simple customer profiler helps you go beyond a customer's demographic characteristics and develop a better understanding of environment, behaviors, concerns, and aspirations.
Doing so allow you to devise a stronger business model, because a customer profile guides the design of better value propositions, more convenient ways to reach customers, and more appropriate Customer Relationship.