Starting with Why, ending with Hedgehogs

About this mind map

This mind map template is based on two key concepts, from two excellent books. The first is starting with why, based on the book by Simon Sinek, and aims to help you articulate why your business exists, and therefore where you should focus your energy. The second concept is the Hedgehog concept from Jim Collins book "Good to Great", and aims to help you translate your passions into a clearly defined mission "Hedgehog Concept" for your organisation.